IMPRESSIONS is a targeted campaign by Miami-based artist Jillian Mayer examining new ways of looking. Mimicking the appropriative gestures of advertising and prosumer media, Mayer’s direct message explores what can be obtained from a face.

With IMPRESSIONS, Mayer continues to playfully subvert the relationship between contemporary object and viewer, engaging the emotional and rhetorical tools of marketing to simulate the leakages of facial recognition information onto identity and behavior everywhere else. Mapping the intersection of biometrics and the politics of pattern recognition, Mayer’s Impressions poignantly probes what it means for the human body to be calculable and algorithmically legible.

My face is a set of points and measurements between features.
Already, I am aware of my height and width at several varying points on my body.
These are the ways I am identified, grouped, and advertised to.
I have mapped and memorized my facial measurements as they relate to each other.
This is how I identify myself personally and externally.
I do this exercise every five years. You should do the same.

November 16 - December 9, 2016
Various locations in Los Angeles and New York

developed in collaboration with curator Anna Frost, OUTFRONT Media and Bas Fisher Invitational.

Special thanks to Adam Harvey, Lauren Monzon, Lucas Leyva and Alejandra Abad
Photo: Ellie Cardoza
Image Courtesy David Castillo Gallery